Ensuring New Developments Live Well
Cantor Pecorella is a principal-led new development advisory and brokerage focused on Manhattan and Brooklyn. For five decades, we have partnered with developers from early planning through sellout or rent-up — shaping product, pricing, and positioning to ensure buildings live well.
We focus on what makes buildings succeed: clarity of concept, integrity of product, and a narrative the market can believe in. We believe the best marketing is a better building —shaped early, priced honestly, and positioned with conviction.
50+ YEARS,
106 BUILDINGS,
51 CONDOMINIUMS,
55 RENTALS.
● CONDOMINIUM PROJECTS
▲ RENTAL PROJECTS
Select Projects
443 Greenwich
443 Greenwich became one of New York’s most desired and iconic private residential buildings. Penthouse sales exceeded $50M in 2018. Positioning drove an immediate sell-out and a measurable premium. It remains one of downtown Manhattan’s highest-selling condominium buildings. The success was not driven by amenity count. It was driven by creative insight.
Privacy became the product.
The Delecor
The Delecor achieved exceptional rent per square foot, outperforming all Upper East Side comps. Rapid absorption validated the product decisions. The building became a benchmark for what disciplined design and positioning can achieve in the rental market.
Designing for the Upper East Side resident
Creating distinct and elevated rentalsThe Alyn
The Alyn entered the market with a product tuned to real demand. Pricing discipline held. The building positioned for durable performance, not short-term spikes. Advisory shaped the asset before leasing began.